"As a food and beverage photographer, there's nothing more exciting than diving deep into a brand's story, especially when it involves a product as revolutionary and delicious as a non-alcoholic beer crafted by a master brewer. We recently had the incredible opportunity to build a comprehensive visual library for just such a brand, focusing on showcasing not just the product, but the entire elevated experience. From clean, crisp shots of the beautifully designed cans and full cases, highlighting the premium packaging, to vibrant captures of its unique flavor profiles (think subtle citrus zest or malty warmth!), every image was designed to convey the exceptional taste. We then brought the lifestyle element to life, photographing people genuinely enjoying this 'so, so, so delicious' brew in fun, authentic settings, perfectly illustrating its versatility. Finally, we explored exquisite food pairings, demonstrating how this non-alcoholic option can beautifully complement a gourmet meal or a casual snack, proving that sophisticated sips don't always need alcohol."

My immersion in The Culinary Institute of America's (CIA) Master of Professional Studies (MPS) program from 2019 to 2021 was a transformative experience, culminating in a master's degree in Food Business. My studies were strategically focused on branding, sustainability, and CPG innovation, the very drivers of today's dynamic food landscape.

It was during this rigorous journey that I forged connections with visionary peers like Chef DeAndre Weaver, MPS. We recently collaborated on developing the branded identity and shot list for his new, incredibly delicious vegan BBQ sauce. Chef Weaver's core message, "there is room for everyone at the table," powerfully speaks to the sauce's versatility, appealing to a broad spectrum of palates from plant-based devotees to beef lovers. With a dedicated following already established in the D.C. area, Chef Weaver is now poised for a successful product launch!

Before I shoot any product I study it in natural light to understand its features and the way it interacts with ambient light. Sure, the high-powered strobes in my studio render beautiful colors and take away shadows but every product has a story. This beautiful bottle that has hand-made silk screened artwork iwth a cylindrical shape and dark color to protect the olive oil deserved its own story!

Maw and Paw is dedicated to quality, offering human-grade dog food, supplements, and delicious bone broth. We feel fortunate to be a part of their journey in bringing such exceptional products to dogs and owners everywhere.

Here are a few of our favorite images from this exciting project!

This project involved a new and innovative shoot, resulting in playful images that are perfect for a variety of channels. We're thrilled to showcase how Healthy Cell is making healthy living a more delicious and convenient reality.

We had an absolute blast partnering with Lindsay Olives to whip up some incredible new recipes, videos, and GIFs! Our top pick has to be this show-stopping chimichurri sauce, made with their delicious olives, quality EVOO, fresh herbs, and perfect seasonings. Trust us, it's the secret ingredient that'll make your grilled chicken truly unforgettable!

Here are the latest and greatest drink photos all showing a vibe that influences the way we look at them and want to drink them.

Here is a library of CPG images for Sioux Honey Co-op showing many seasons for their marketing program. We sought to show many uses for the honeys in their coop. The cameras were going from the kitchen to indoor and outdoor lifestyle setups and the studio. In addition to the still images we also shot videos, reels, and stop-motion gifs.

Here’s a Product Photo Refresh Checklist to help you plan and execute a successful shoot that boosts your brand and drives results.

Working with Grandma’s noodles is pure joy. This CPG company is distributed nationally and it is easy to see why. You can bring home delicious fresh noodles that would make your grandmother very proud.

An effective marketing strategy for CPG products is to show them in the shopping bag, mailing box, client bag, or branded shopping bag! Check out some of our favorites!

We always enjoy shooting beverages in various vessels, showing off these products' branding, categories, ingredients, and lifestyle uses. Check out our work!

Photographing a family of products or groupings can be challenging, but it should always be an enjoyable and creative process! It’s one of our specialties, and we love designing cohesive, eye-catching themes to bring their sets to life.

Here is another overview of a critical CPG photography strategy by Judy Doherty. Focus on the flavor cues and the ingredients. The ingredients are often very photogenic, and they tell an important story about the advantages of a product. Check out our favorites.

Engage your audience with relatable, mouthwatering recipes and dynamic reels to showcase your product. Perfect for marketing content, these visuals captivate viewers, create connections, and highlight your brand authentically and appealingly.

Here is a delicious marketing library for a new product: dried cherries by Antioxidant Solutions. We started with a relatable image of cherries on a kitchen counter followed by 3 delicious ways to use them. The work will be used in Costco and Sam’s Club along with other marketing assets.

We had a ball working with the Octonuts marketing team to create a photo library of their CPG brand and products using food photography and package photography. Their ideas for single ingredient, maximum flavor, fun, and tasty was very easy to articulate visually. We worked on a creative deck together to plan stop motion and still images with their products, flavor cues, and bright colors. Here are a few favorites.

Tossing up success with new Ace Wing Sauce and food and CPG images. The idea was to bring the brand alive visually, showing the home cook they can bring their own restaurant quality wing experience into their kitchen.

CPG still life art photographs of jelly, peanut butter, packaging cpg and more for social media, marketing and digital advertising for Good Good

Healthy Cell CPG Supplement Vitamin Gel Branding Shots